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Don't use a flash, as this can cause red-eye and distort true colouring & shading. An exception to the above, however, is if your pet has a black coat, in which case a flash or strong sunlight can actually bring out shading and texture which may be lost in photos taken under other lighting conditions.
Next to consider is pose and positioning. Keep in mind it is most effective to take the photos on their level, rather than having your pet looking up at you which can distort natural form. Don't make them come to you. Instead, go to where they are most comfortable. Sit on the grass, lie on the floor, whatever it takes. Capture their most characteristic expression & pose. If they are generally happy, try to catch them doing their version of a smile.
Understandably, many pets have no patience for 'photo shoots' and find it hard to sit still. If your pet is having trouble focusing, a good idea is to have favorite treats or toys at the ready. Hold them up near the camera to catch - and hopefully hold - interest in the right direction. Most importantly, don't be afraid to be silly. Try making funny and unusual noises or movements to get their attention. Cameras can be distracting for some animals, so if you cannot get your pet to behave normally, try having someone else present to divert their attention.
Above all else, remember to have fun and don't be in a rush. Patience is most definitely a virtue when it comes to taking a spectacular pet photograph. Good luck!
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